Google Adwords is a application where we can check in how conversion tracking works in google. This is a Platform where we can generate data for converion.
What is conversion, Action that is counted when people interact with your ad (for example, clicks a text ad or views a video ad) and then takes an action that you have defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.
How conversion tracking works in Adwords
List of actions you can manage on your site in the Adwords campaign. 4 types of conversion available to track conversion in AdWords campaign by simply pasting codes into your website. Here lets we see major conversion types used in Google Adwords.
- Website Actions: Sign up, Purchase and other action users complete on your sites.When a user clicks an ad through a google search result or selected google display network and Clicking an ad to make a purchase in your site counted as a conversion.
- Phone calls: Directly getting calls from your ads, calls from your site. People can click on the call extension button to contact the advertiser or visiting sites to get your contact details to get back to you.
- App Install and in-app Actions: Install of your IOS or Android mobile apps and Other action within those apps. When the user clicks an ad it will directly redirect to google apps or play store to download that particular product.
- Import: Business to customer interaction happening in online. After that customer visits directly to your office to sign a training or service like that. i.e 1.Lead Generation-Online, Agreement- Offline
Also I have briefly explained about google search ads creation in simple. Those article will sort out your difficulties in search ads. Here you can find out this link by Click Here